There’s no doubt that content is the backbone of almost every successful marketing strategy. In fact, according to Forbes, businesses that prioritize blogging experience a 13X increase in ROI. This is why we’re pleased to offer advisors expanded content offerings. Currently, we offer two options for content generation: Content Assist and Lead Pilot. 

Built into Twenty Over Ten’s proprietary website builder, Content Assist users are able to choose blog posts by category (retirement, home-buying, young adults, etc.), load them into their website, and then edit and further optimize the content for search engines. Once adding the post, advisors then have the ability to customize and edit the content in their unique voice, add in SEO keywords, and further promote their expertise.

Accounts created on or after April 8, 2019 will have Content Assist automatically included with their subscription fee (unless otherwise noted). Accounts created before this date still have the option to unlock Content Assist as described below.

Lead Pilot is the industry’s first-ever AI-powered turnkey solution for content creation and distribution for financial advisors. A Twenty Over Ten product, Lead Pilot enables advisors to create content or tailor content from a robust library, schedule and post directly to major social media channels, create email campaigns and launch brand-centric landing pages, all of which are automatically archived to meet industry compliance standards.

Coupled with Lead Pilot’s proprietary LEAD score, advisors can easily visualize not just the quantity but the quality of leads they’ve received via their digital marketing efforts. Lead Pilot’s algorithms enable advisors to track the engagement level for every lead and generate a score between 1-100 in real-time. Armed with this level of reporting, advisors can easily capture, nurture and convert qualified leads to continuously grow their business.

Lead Pilot's library includes editorial-style content for advisors to use to generate leads, share on social media, and market to their contacts using email. The advisor can create custom pieces to share at once or schedule for a later time. The following section details what Lead Pilot grants advisors access to using their Lead Pilot account.