When you post landing pages through Lead Pilot, what ends up on your social networks are previews of your landing pages.

Social network users will see an image and description of your content in their feed. When they click on the preview, they will be re-directed to a landing page where they can interact with your content and fill out your subscribe form:
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When you post custom messages through Lead Pilot, what ends up on your social networks are those messages along with any hyperlinks you've added.